Five values 

Within the Toyota Group corporate values are very important and often key to our success. Toyota Industries Corporation has Five Values that we take into our hearts. However, being the oldest company within the Toyota Group, Toyota Industries principles are also deeply integrated with the Toyota Group general principles, often recognized in public literature as the “Toyota Way”.

Five Values – Action guide for our employees to enforce our basic philosophy

The “Five Values” were assembled as an “action guide” for the employees of Toyota Industries. Each and every one of our employees is to think for themselves and determine, “What concrete action should we be taking and how should we change?” They will then share these thoughts with each other, and by also sharing a similar set of values they will aim to promote the future development of Toyota Industries.

Encouraging Professional Excellence
We develop our strengths, and think and act responsibly.

Welcoming New Challenges
Unbound by convention, we embrace the challenge of creation.

Encouraging Teamwork
We recognize the human worth of each individual and collaborate to acheive goals.

Customer First
We forge partnerships with our customers and strive to exceed their expectations.

Global Perspective
Learning from the best in the world, we aim to become the best in the world.

Click on the image for a larger view