The Toyota Way 

The Toyota Way is based on the Guiding Principles at Toyota. Its five core values express the beliefs and values shared by the Toyota Group. All Toyota team members, at every level, are expected to use these values in their daily work and relations with others.

Challenge
At Toyota, we maintain a long-term vision and strive to meet all challenges with the courage and creativity needed to realise that vision.

Kaizen
Kaizen means striving for “continuous improvement. As no process can ever be declared perfect, there is always room for improvement."

Genchi Genbutsu
Genchi Genbutsu involves “going to the source to find the facts to make correct decisions, build consensus and achieve goals.”

Respect
Toyota respects others, makes every effort to understand others, accepts responsibility and does its best to build mutual trust.

Teamwork
Toyota stimulates personal and professional growth, shares opportunities for development and maximises individual and team performance.